French designer Simon Porte Jacquemus has captured hearts across the fashion world by naming his grandmother, Liline Jacquemus, as the first-ever ambassador of his eponymous brand a gesture rooted in love, gratitude, and family.
The announcement was shared in a heartfelt Instagram post, describing Liline as “the original icon” and the woman who inspired the soul of Jacquemus long before the label ever existed.
Born in 1946 and raised in the quiet village of Alleins in southern France, Liline grew up surrounded by simplicity, strength, and resilience, shaped by her Italian single mother.
Jacquemus credits her elegance, authenticity, and inner strength for influencing how he sees women and envisions his Maison.
To him, she represents the timeless spirit of the brand graceful, grounded, and deeply human.
The post playfully outlined her “ambassador duties,” blending humor with affection, while reinforcing the idea that Jacquemus is not just a brand, but a family.
Liline, already a familiar and beloved presence at Jacquemus shows, made her modeling debut for the house in 2020 and has remained a symbol of continuity and inspiration.
While Jacquemus is known for collaborations with global celebrities, this tribute stands apart. It celebrates heritage, unconditional support, and the quiet power of those who shape us behind the scenes.
The announcement has resonated deeply online, reminding the world that at the heart of fashion beyond glamour and fame lies love, legacy, and the people who inspire us most.
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