Google’s annual Year in Search report for Pakistan 2025 has revealed the nation’s unwavering passion for cricket, while highlighting a growing interest in artificial intelligence.

The report offers a fascinating glimpse into what captured the attention of Pakistani netizens this year.

Cricket once again reigned supreme, with major tournaments like the Pakistan Super League (PSL), Asia Cup, and ICC Champions Trophy topping search trends. The most searched athlete in Pakistan was Indian cricketer Abhishek Sharma, whose explosive performances against Pakistan in the 2025 Asia Cup sparked massive curiosity among fans.

Following Abhishek Sharma, local cricket stars also made a strong impression. Emerging talents such as Hassan Nawaz, Irfan Khan Niazi, Sahibzada Farhan, and Mohammad Abbas attracted widespread attention, reflecting Pakistanis’ growing excitement about the future of their national team. Hassan Nawaz and Irfan Khan Niazi, in particular, were celebrated for their quick centuries and match-winning performances, keeping cricket enthusiasts glued to the screens.

While cricket led the way, Pakistanis also demonstrated a rising curiosity in technology. Searches for AI tools showed a significant spike, with platforms like Google Gemini, DeepSeek, and Google AI Studio emerging as popular queries. This growing engagement indicates that public interest in artificial intelligence is becoming as prominent as their love for cricket, marking a new trend in the digital behavior of Pakistani users.

In addition to sports and technology, local news and civic queries also dominated search trends. The Punjab Socio-Economic Registry topped local news searches, while practical topics like “How to check e-Challan Karachi” and “How to invest in crypto market” reflected the public’s need for essential civic and financial guidance in 2025.